Afvio is a climate-smart, omnichannel consumer products company to build a portfolio of responsible eCommerce brands that are good for the planet and people
ABOUT
A PLANET-POSITIVE
CONSUMER PRODUCTS COMPANY
We build purpose-driven eCommerce and DTC brands for the well-being of people and the planet, which takes the social and environmental burden off the consumers.
WHAT IS AFVIO
House of brands. Consumer products company. brand aggregator.
We aim to establish a digitally-native consumer goods conglomerate of climate-smart and bio-based alternative brands that combat climate change and plastic pollution.
01.
Afvio is a green house of brands
02.
Afvio is a planet and people-positive consumer products company
03.
Afvio is an omnichannel consumer brand aggregator
MISSION
AFVIO STRIVES TO DECARBONIZE
THE GLOBAL CONSUMER INDUSTRY
GLOBAL PROBLEMS
Climate Crisis
tops the threat facing humanity
Climate Crisis
Humans and wild animals face severe threats to survival because of climate change. The natural consequences make it a global emergency.
Waste Crisis
Plastic debris is found everywhere. It pollutes water, soil, and air, killing not only humans but also other being, causing an environmental emergency.
Microplastic Crisis
Microplastics' widespread presence in the oceans and the potential physical and toxicological risks they pose to organisms is a health emergency.
ON THE CURRENT PATH OF CARBON DIOXIDE EMISSIONS, TEMPERATURE COULD INCREASE BY AS MUCH AS 4.4°C BY THE END OF THE CENTURY.
- The United Nations
THE SOLUTION
Creating a digitally-native, responsible, people & planet positive consumer goods giant using the brand roll-up strategy
eMarketplace third-party sellers (3Ps) are facing scaling issues, and the Meteoric rise of eMarketplaces has democratized eCommerce more than ever before
CONSUMERS
Consumers Expect Brands to Address Climate Change
- DELOITTE
BUSINESS
Now is the time for business to take the lead on global sustainability
- WORLD ECONOMIC FORUM
GOVERNMENT
Australia and U.S. Join Forces on the Path to Net-Zero
- BLOOMBERG LAW
CORE OPERATIONS
Afvio acquires, creates, and scales high-performing DTC eCommerce businesses to develop responsible, purpose-driven, and planet-positive brands
MULTICHANNEL+
TRANSITION
OMNICHANNEL
BRAND
AGGREGATION
NATURE+
TRANSITION
SUSTAINABLE,
CLIMATE-FRIENDLY
BRANDS
WELLNESS+
TRANSITION
CLEAN,
ORGANIC PRODUCT
PORTFOLIO
DIGITAL+
TRANSITION
DISTINCT DTC
E-COMMERCE
BRAND PORTFOLIO
SOCIAL+
TRANSITION
PURPOSE-DRIVEN,
ESG IMPACT
BUSINESS MODEL
01.
ACQUIRE BRANDS
WE CREATE AND ACQUIRE PROMISING BRANDS
02.
TRANSFORM PRODUCTS
WE TRANSFORM THE BRANDS TO DELIVER PLANET-FRIENDLY PRODUCTS
03.
OPTIMIZE BUSINESS
WE OPTIMIZE THE BRANDS TO OPERATE EFFICIENTLY
04.
SCALE PORTFOLIO
WE SCALE THE BRANDS TO MULTIPLY GROWTH
ACQUISITION PREFERENCE
Afvio prefers scalable,
leading regional-based consumer brands
EVERYDAY CONSUMER PRODUCTS
Enduring product category, High potential market with stable product pricing
SINGLE GEOGRAPHY & SINGLE CHANNEL
At least 50% of revenue comes from a single channel with no seasonality or short trend
SOLOPRENEUR BRANDS
Brands that are outstanding in their categories with founder-led business
DIFFERENTIATING ATTRIBUTES & NOVELTY
Clear competitive advantage, respective intellectual property, and high product quality
GROWTH LIMITED BY LACK OF RESOURCES
High growth potential, healthy profit of 10%+, and at least 1M$ in revenue
SUSTAINED LOCAL LEADERSHIP
GROWTH PLAYBOOK
Post-acquisition activities
increase acquired brand valuation multifold
Growth Improvements
Growth value levers
Unique value addition
Channel Expansion
Geographic Expansion
Cost Improvements
Cost value levers
Margin Improvement
Operational Synergies
Finance Improvements
Finance value levers
BRAND PRINCIPLES
brands for the
Sustainable future
Environment +
Green
Brands
with a focus on sustainability
Health +
Wellness
Brands
with a focus on health and human wellness
Social +
Ethical
Brands
with a focus on social responsibility
Sustainable
Green brands with
Climate-focused innovation and engineering
Safe
Clean brands with
bio-derived and natural ingredients
Healthy
Organic brands with
healthier and better products
Socially responsible
Purpose-driven brands with
ethical business practice
Tech Driven
Digitally native brands with
a direct-to-consumer model
AFVIO IMPACT
creating responsible brands that have a minimal negative impact on the nature
01.
Habitat
Conservation
02.
Carbon
Minimization
03.
Deforestation
Reduction
04.
Sustainable
Actions
05.
Plastic
Minimization
06.
Resource
Efficiency
07.
Waste
Reduction
08.
Ethical Business
Practices
Shifting to a green economy could yield a direct economic gain of $26 trillion through 2030 compared with business-as-usual.
- The United Nations
ABOUT FOUNDER
Founder-led business
with a purpose-centric approach
Tenith Adithyaa m
FOUNDER & CEO, AFVIO
Tenith Adithyaa is an entrepreneur, inventor, and activist. Born in Tamil Nadu, India, Adithyaa started experimenting at the age of 6, created his first invention, and released his first software at age 10.
AFVIO Values
We believe business is an efficient means to create a positive impact on both the planet and the people.
Sustainability
The Will to create purposeful values and development.
Innovation
The Creativity to shape a better future.
Integrity
The Passion to exert standards in our actions.
Transformation
The Spirit to make a difference every day.
Positivity
The Commitment to excel in heart and mind.
Impact
The Performance to challenge what’s possible.
FAQS
Got Questions?
we have got answers
Afvio is a planet-friendly, omnichannel consumer products and brand aggregator startup that builds an eco-sustainable house of brands. Afvio is a tool that can help fight climate change and address environmental challenges in the CPG industry.
What sets Afvio apart from most roll-up play is the predominant focus on green transition and intellectual value addition. In addition to scaling upon acquisition and creating new DTC brands, Afvio merges affordable eco-friendly solutions and transforms the portfolio brands into a sustainable and ethical choice with a reduced ecological footprint.
Afvio focuses on evergreen consumer goods categories such as household, personal care, health, pets, food and beverage, goods for kids, and beauty.
Climate Crisis should be tackled. Period. Afvio is built to become a digitally-native consumer goods conglomerate of climate-smart and bio-based alternative brands that combat climate change and plastic pollution.
The goal is to develop category-leading brands that provide planet-friendly and bio-based alternative products in each major CPG category.
CONTACT
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Contact Us
Indian Born
London-based
14478907
Registered Company
London, United Kingdom
71-75 Shelton Street, Covent Garden