Afvio

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We build an eco-sustainable
house of brands for the green economy

Afvio is a climate-smart, omnichannel consumer products company to build a portfolio of responsible eCommerce brands that are good for the planet and people

ABOUT

A PLANET-POSITIVE
CONSUMER PRODUCTS COMPANY

We develop impactful, direct-to-consumer eCommerce brands in the sustainable space. Afvio creates a portfolio of socially-responsible ethical brands, environmental-friendly green brands, and wellness-focused clean brands across major CPG categories.

We build purpose-driven eCommerce and DTC brands for the well-being of people and the planet, which takes the social and environmental burden off the consumers.
WHAT IS AFVIO

House of brands. Consumer products company. brand aggregator.

We aim to establish a digitally-native consumer goods conglomerate of climate-smart and bio-based alternative brands that combat climate change and plastic pollution.

01.

Afvio is a green house of brands

02.

Afvio is a planet and people-positive consumer products company

03.

Afvio is an omnichannel consumer brand aggregator

MISSION

AFVIO STRIVES TO DECARBONIZE
THE GLOBAL CONSUMER INDUSTRY

GLOBAL PROBLEMS

Climate Crisis
tops the threat facing humanity

Environment destruction caused by humans is a global, ongoing problem. The last time when carbon dioxide levels on earth were as high as today was more than 4 million years ago.

Climate Crisis

Humans and wild animals face severe threats to survival because of climate change. The natural consequences make it a global emergency.

Waste Crisis

Plastic debris is found everywhere. It pollutes water, soil, and air, killing not only humans but also other being, causing an environmental emergency.

Microplastic Crisis

Microplastics' widespread presence in the oceans and the potential physical and toxicological risks they pose to organisms is a health emergency.

ON THE CURRENT PATH OF CARBON DIOXIDE EMISSIONS, TEMPERATURE COULD INCREASE BY AS MUCH AS 4.4°C BY THE END OF THE CENTURY.
- The United Nations
THE SOLUTION

Creating a digitally-native, responsible, people & planet positive consumer goods giant using the brand roll-up strategy

The CPG industry has significantly contributed to the plastic crisis, climate change, and deforestation that hurt both the planet and the human health.

eMarketplace third-party sellers (3Ps) are facing scaling issues, and the Meteoric rise of eMarketplaces has democratized eCommerce more than ever before
CONSUMERS

Consumers Expect Brands to Address Climate Change

- DELOITTE
BUSINESS

Now is the time for business to take the lead on global sustainability

- WORLD ECONOMIC FORUM
GOVERNMENT

Australia and U.S. Join Forces on the Path to Net-Zero

- BLOOMBERG LAW
CORE OPERATIONS

Afvio acquires, creates, and scales high-performing DTC eCommerce businesses to develop responsible, purpose-driven, and planet-positive brands

Afvio will acquire scalable businesses to accelerate the growth and create potential in-house brands from the ground up to support green transition in the consumer market.
MULTICHANNEL+
TRANSITION

OMNICHANNEL
BRAND
AGGREGATION

NATURE+
TRANSITION

SUSTAINABLE,
CLIMATE-FRIENDLY
BRANDS

WELLNESS+
TRANSITION

CLEAN,
ORGANIC PRODUCT
PORTFOLIO

DIGITAL+
TRANSITION

DISTINCT DTC
E-COMMERCE
BRAND PORTFOLIO

SOCIAL+
TRANSITION

PURPOSE-DRIVEN,
ESG IMPACT
BUSINESS MODEL

01.
ACQUIRE BRANDS

WE CREATE AND ACQUIRE PROMISING BRANDS

Acquire potential brands at adequate multiples using valuation data sets and extensive outreach.
02.
TRANSFORM PRODUCTS

WE TRANSFORM THE BRANDS TO DELIVER PLANET-FRIENDLY PRODUCTS

Unique value creation of brands using portfolio green transition, purpose-driven business operation, and shift to cleaner, healthier and better products
03.
OPTIMIZE BUSINESS

WE OPTIMIZE THE BRANDS TO OPERATE EFFICIENTLY

Improve cost efficiency with shared services, product margin optimization, and utilizing operating leverage and synergies
04.
SCALE PORTFOLIO

WE SCALE THE BRANDS TO MULTIPLY GROWTH

Scale brands with geographic, channel, and product expansion for long-term growth and revenue improvement
ACQUISITION PREFERENCE

Afvio prefers scalable,
leading regional-based consumer brands

Afvio focuses on the aggregation of eMarketplace third-party seller businesses that have the potential factors to become responsible, better-for-you, purpose-driven, and planet-positive brands. Afvio takes a diverse approach, acquiring brands around various consumer spaces where the total addressable market is substantial.

EVERYDAY CONSUMER PRODUCTS

Enduring product category, High potential market with stable product pricing

SINGLE GEOGRAPHY & SINGLE CHANNEL

At least 50% of revenue comes from a single channel with no seasonality or short trend

SOLOPRENEUR BRANDS

Brands that are outstanding in their categories with founder-led business

DIFFERENTIATING ATTRIBUTES & NOVELTY

Clear competitive advantage, respective intellectual property, and high product quality

GROWTH LIMITED BY LACK OF RESOURCES

High growth potential, healthy profit of 10%+, and at least 1M$ in revenue

SUSTAINED LOCAL LEADERSHIP

Excellent online reputation, high organic search and ratings
GROWTH PLAYBOOK

Post-acquisition activities
increase acquired brand valuation multifold

The purpose-led omnichannel portfolio that yields strong growth and solid margin is created by post-acquisition activities such as implementing a unique value proposition, growth playbook, and HEXA expansion model.
Growth Improvements

Growth value levers

Growth & branding optimizations
Unique value addition
Channel Expansion
Geographic Expansion
Cost Improvements

Cost value levers

New Product Development
Margin Improvement
Operational Synergies

Finance Improvements

Finance value levers

Financial Leverage
BRAND PRINCIPLES

brands for the
Sustainable future

Afvio creates socially-responsible ethical brands, environmental-friendly green brands, and wellness-focused clean brands.

Environment +

Green
Brands

Brands that are built from the ground up
with a focus on sustainability

Health +

Wellness
Brands

Brands that are built from the ground up
with a focus on health and human wellness

Social +

Ethical
Brands

Brands that are built from the ground up
 with a focus on social responsibility
Sustainable

Green brands with
Climate-focused innovation and engineering

Safe

Clean brands with
bio-derived and natural ingredients

Healthy

Organic brands with
healthier and better products

Socially responsible

Purpose-driven brands with
ethical business practice

Tech Driven

Digitally native brands with
a direct-to-consumer model

AFVIO IMPACT

creating responsible brands that have a minimal negative impact on the nature

Afvio focuses on creating better brands that matter and that have a minimal negative impact on the environment, especially the natural ability of forests and oceans. Forests and oceans play essential roles in regulating our climate. Afvio brands fix a consumer’s problem but also contribute to helping solve a more significant global problem like climate change.
01.

Habitat
Conservation

02.

Carbon
Minimization

03.

Deforestation
Reduction

04.

Sustainable
Actions

05.

Plastic
Minimization

06.

Resource
Efficiency

07.

Waste
Reduction

08.

Ethical Business
Practices

Shifting to a green economy could yield a direct economic gain of $26 trillion through 2030 compared with business-as-usual.
- The United Nations
ABOUT FOUNDER

Founder-led business
with a purpose-centric approach

Afvio founder Tenith Adithyaa

Tenith Adithyaa m
FOUNDER & CEO, AFVIO

Tenith Adithyaa is an entrepreneur, inventor, and activist. Born in Tamil Nadu, India, Adithyaa started experimenting at the age of 6, created his first invention, and released his first software at age 10.

Linkedin-in Envelope
AFVIO Values

We believe business is an efficient means to create a positive impact on both the planet and the people.

We venture to develop great brands and products to deliver excellence with the four pillars as the focus: human, social, economic, and environmental.

Sustainability

The Will to create purposeful values and development.

Innovation

The Creativity to shape a better future.

Integrity

The Passion to exert standards in our actions.

Transformation

The Spirit to make a difference every day.

Positivity

The Commitment to excel in heart and mind.

Impact

The Performance to challenge what’s possible.

FAQS

Got Questions?
we have got answers

Afvio is a planet-friendly, omnichannel consumer products and brand aggregator startup that builds an eco-sustainable house of brands. Afvio is a tool that can help fight climate change and address environmental challenges in the CPG industry.

Afvio is interested in digitally-native brands with high-quality products that consumers love and that which matches our acquisition preference.

What sets Afvio apart from most roll-up play is the predominant focus on green transition and intellectual value addition. In addition to scaling upon acquisition and creating new DTC brands, Afvio merges affordable eco-friendly solutions and transforms the portfolio brands into a sustainable and ethical choice with a reduced ecological footprint.

Afvio focuses on evergreen consumer goods categories such as household, personal care, health, pets, food and beverage, goods for kids, and beauty.

Climate Crisis should be tackled. Period. Afvio is built to become a digitally-native consumer goods conglomerate of climate-smart and bio-based alternative brands that combat climate change and plastic pollution.

The goal is to develop category-leading brands that provide planet-friendly and bio-based alternative products in each major CPG category.

CONTACT

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    business@afvio.com

    Indian Born

    London-based

    14478907

    Registered Company

    London, United Kingdom

    71-75 Shelton Street, Covent Garden

    Linkedin-in Envelope Info-circle Registered
    Afvio is a registered business name of Afvio Limited, a private London-based consumer products company and e-commerce brand aggregator incorporated in England & Wales. Afvio is the trademark of Afvio Limited.